THE BUSINESS
Our
cyber café business with shop lot sized 15’ * 25’ is named TechWorld Cyber Café.
It aims to provide a comfortable space for individuals to access the internet,
use computers, and engage in various digital activities. The vision of TechWorld
Cyber Café is to create a community hub where people can learn,
work, and have fun in a tech-friendly environment.
The
services and unique features offered at TechWorld Cyber Café:
1.
high-speed
internet access
2.
computer
usage
3.
printing,
scanning, and photocopying services
4.
inclusion
of gaming facilities
5.
comfortable
seating and ambience
6.
refreshments
and snacks
Firstly,
TechWorld Cyber Café provides high-speed internet access and computer usage
ensures fast and reliable connectivity for browsing, downloading, streaming,
and other online activities. Providing printing, scanning, and photocopying services makes it convenient
for customers to fulfil their document-related needs onsite. In addition, including
gaming facilities adds a recreational element to the cyber café, attracting a
diverse customer base interested in gaming and entertainment.
TechWorld Cyber Café also prioritises customer comfort by providing comfortable seating, providing headsets to avoid distraction to others and creating an atmosphere that encourages productivity and relaxation. The customers can purchase refreshments and snacks to refuel their energy while spending time at TechWorld Cyber Café.
This customer-centric approach enhances the overall experience for visitors, making TechWorld Cyber Café the preferred destination for diverse tech-related services and activities.
LOCATION
TechWorld
Cyber Café is strategically located at Jalan TU 41, 75450, Ayer Keroh, Melaka. The
surrounding area offers a range of facilities, including restaurants, shops,
schools, residential areas, and industrial zones making it a convenient
destination for customers looking to combine work with leisure.
This location is chosen because of
the foot traffic. Campus Technology of UTeM, Melaka International Trade Centre
(MITC) and hotels nearby attract a steady flow of potential customers like students,
professionals, and tourists.
Next,
the location chosen offers visibility and brand exposure for TechWorld Cyber Café.
The prominent placement enhances the visibility of TechWorld Cyber Café, attracting
more walk-in customers and fostering potential partnerships with others.
Moreover, the location of the cyber café is easily reachable by transport like car and motorcycle. The parking spaces in front of the cyber café also enhance the customer experience.
TARGET MARKET
The
target market of TechWorld Cyber Café includes:
1.
students (especially university students)
2.
residents
3.
freelancers
4.
professionals
5.
gaming
enthusiasts
6.
tourists
University
students, residents, freelancers, and professionals seeking internet access and
a conducive workplace can visit TechWorld Cyber Café to study, research, and complete
tasks. Printing, scanning, and photocopying services are available to the customers to print their
assignments, personal documents, or work-related tasks such as presentations,
and research.
Besides
that, gaming enthusiasts can use the gaming desktops available at TechWorld
Cyber Café for immersive gaming experiences, multiplayer gaming sessions,
tournaments, and access to high-performance gaming computers and peripherals.
Tourists and travellers who stay at the nearby hotel can use desktops and internet
access to book accommodations, plan their trips, or stay connected with family
and friends.
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